About us

At Vivify we believe nothing is more important than people’s health and happiness. We want to inspire people everywhere to get the most out of life, bring communities together and to help schools do more.

Unlocking the power of human connection

If the last year has taught us anything, it’s that life is better when it’s spent together. It improves mental and physical wellbeing, boosts confidence and leads to a more positive outlook in life.

That’s why we started Vivify. Our easy to use booking system makes it easy for people to find local spaces to get together, whilst also helping to provide much needed funding to schools.

Vivify is made up of a group of people who care deeply about the schools and communities they represent and are backed by long-term investors who are committed to growing the Vivify brand and improving people’s wellbeing.

Find out more about the team below.

Meet the team

  • Russell Teale

    Co-founder & CEO

    18 years experience working in the leisure industry in schools, gyms and other leisure businesses.
    Starting from grass-roots, progressing to senior executive positions in a multi-site consumer-facing environment with a purpose.

    Passionate about health and wellbeing in the community.

    Obsessed with delivering a world-class experience to venues, customers and colleagues.

    "Happiest when I’m in the lakes, up a mountain with the family!”

  • Alaine Swis

    Co-founder & Marketing Director

    15 years experience in driving sales across a variety of industries including gyms, hotels, property and events spaces.

    Specialise in transforming businesses through implementing a digital-first approach.

    Launched 5 new brands and 10 rebrands - including 11 new websites, 5 bespoke build booking engines, onboarding processes and apps.

    Dedicated to improving the customer journey, communicating stories and embracing technology.

    “Happiest when covered in mud hiking with my 3 doggies and hubby.”

  • Carl Cox

    Finance Director

    ACA qualified chartered accountant with 11 years experience working with private equity backed SMEs, large businesses and start-ups having worked in various industries including fintech, social care and asset hire.

    Focused on driving positive change through strong financial management to enable businesses to make key strategic decisions to constantly improve the services provided to their customers.

    My primary aim has always been to take a customer first approach and utilise the development of tech solutions to help drive positive customer experience.

    "Happiest when enjoying good food whilst being surrounded by friends and family."

  • Richard Millman

    Non Exec Chairman

    Over 20 years of board level experience, and early career was spent at Guiness, The Coca-Cola Company and PC World Business.

    Currently works on a portfolio of Non- Executive roles, including as the Non Exec Chairman of The Protein Works, having spent the previous ten years focussing on the area of Private Equity backed business turnarounds in the Leisure Sector, most notably as the CEO of Leisure Connection (1Life) and the turnaround and subsequent management buyout of Total Fitness Health clubs.

    “Happiest when being active – cycling, running, boating, kayaking and hill walking – I have climbed Mount Kilimanjaro!”

  • Darriel Booth

    Customer Service Executive

    I've worked in the leisure industry for over 10 years across a range of customer-facing roles.

    Before joining Vivify, I was busy managing school sites so I have a breadth of knowledge when it comes to hiring out school facilities.

    I’m passionate about ensuring our hirers and schools have the best experience and I'm always ready at the end of the phone to help, no matter the question!

    "Happiest when I'm running around after my little man and spending time with my family!"

  • Debbie Gallagher

    Head of Customer Experience

    18 years experience in the leisure industry working for David Lloyd and Virgin Active in various roles including Sales and Membership Manager and General Manager.

    Strong communicator, putting people at the forefront of everything and winning many awards.
    Managed and exceeded budgets whilst delivering the highest net growth over a 5 year period.

    “Happiest when surrounded by happy people. Christmas is my favourite time of the year and my favourite film is ELF (I have even called my puppy Buddy)”

  • Jen Shuttleworth

    Head of People & Culture

    A decade of experience working in Operations and Sales across both Leisure and Food Retail with a passionate focus for People Development.

    Thrive in a fast-paced and evolving environment with a proven record of delivering aspirational engagement, service and financial targets.

    Developed projects in Human Resources from conception to delivery with a multi-faceted aim to recognise and enhance the employee lifecycle.

    Associate CIPD Level 5. Have completed various courses including data analytics, GDPR and training. Currently studying Mental Health awareness.

    “Happiest when drinking a rhubarb gin after a scenic walk with my husband.”

  • Rob Aitken

    Head of School Partnerships

    A qualified teacher and academy trustee with a decade of experience supporting schools in the use of innovative technologies and services.

    Understands the priorities of schools and how that can place specific challenges on change management or technology implementation.

    Passionate about the wellbeing of students and staff and the quality of education: determined to put schools first and help to place them at the centre of their community.

    "Happiest when with my family in the park or at the beach; or miles away from them on my road-bike!"

  • Wayne Hibbert

    Customer Service Advisor

    I have worked in the sports and leisure industry for most of my career. This experience has given me a wealth of knowledge and understanding in how to provide customers and our partners with the best possible experience.

    My mission at Vivify is to ensure our hirers can get back to the activities they love.

    "I'm at my happiest when spending time with my lovely wife, doing the most upmost random outings and going to Jamaica!"

  • Amy Barwell

    Head of Operations

    Amy has over 18 years experience working within the leisure industry, of which 6 years has been within the leisure division of Europe’s biggest sports retailer at Regional Management leisure.

    She thrives on driving the highest Operational standards, alongside delivering exceptional customer service.

    Amy has managed community lettings on a local and regional level, leading a team of 7 managers to success both operationally and commercially.

    "Happiest when spending time in the sunshine with friend and family!"

  • Chris Whitehead

    School Partnerships Executive

    Over 20 years of experience working in service and sales, including 12 years helping to deliver industry leading retention sales for O2 Telefonica UK.

    Prior to Vivify I worked as a Senior Works Coordinator, ensuring effective communication, and coordination between all levels of the business, from customers and all company operations to Government Inspectors and reporting directly to the Managing Director.

    I’m passionate about delivering on promises both to customers and the business, I believe this builds trust and respect which is the cornerstone of any relationship.

    "Happiest when I’m with family and friends, it’s the simplest yet greatest feeling spending time with people you love."

  • Daisy Scullion

    Digital Marketing Executive

    Working in digital marketing over the years, I have developed a passion for creative writing and design. Throughout my working life I have always been in customer facing roles ensuring their needs are heard and their stories are told.

    I am passionate about working with people who want to make a positive impact on society and helping bring communities together.

    "Happiest when travelling to new places and eating good food, Thailand’s being my favourite for both so far! The 50p beers don’t hurt either."

  • Matty Lee

    Regional Operations Manager

    18 years with experience working with in the fitness industry. Working for companies such as LA Fitness, Sports Direct Fitness and most recently Everlast Fitness Clubs.

    Has worked all over the UK & Northern Ireland opening new sites, impacting underperforming sites and managing sites.

    Passionate about making a difference.

    "Happiest when out on the bank fishing or having a boys day with my nephew."

  • Anita Kaur

    Head of School Partnerships

    13 years’ experience working in varied roles from a part time nursery playroom assistant whilst at university studying Business management to most recently as the Manager of NAHT Wellness and Protect, a Schools Staff Absence Insurance policy, in partnership with SAS.

    Anita is extremely passionate about making a difference, helping others in any way possible, whether its organising a charity event or attempting to tell a joke to make others smile.

    Joining Vivify was perfect match, Anita is invested mostly in the companies social purpose and vision to support local communities, the education sector and wellbeing for individuals whether that be pupils, parents, local groups or that SBM who’s up to their eyes in their everchanging hats.

    “Happiest when eating, being in the sun or getting lost in a Disney movie.”

  • Paul Scrutton

    Regional Operations Manager

    Spent the last 20 years working in the fitness Industry, roles varying from freelance personal trainer to general manager.

    Throughout this period I have worked within singular private site operators to large commercial chain organisations, gaining vital commercial and operational knowledge along the way.

    My true passion comes in driving the highest operational standards, to ensure the finest customer experience.

    "Happiest when in the gym or watching the Formula One."

  • Sohayla Worth

    Marketing Manager

    CIM qualified marketer with 10 years’ experience working in higher education marketing and events.

    I take an empathy-led approach to walking the customer journey and delivering an exceptional experience for all.

    Passionate about breaking down barriers to disadvantaged groups, bringing people together from different walks of life and giving everyone a voice through storytelling.

    Unafraid to challenge the status quo and dedicated to finding creative solutions to customer problems.

    "Happiest when spending time with loved ones or watching a spectacular sunset, preferably from a rooftop, with a rum cocktail in hand. New York springs to mind…"

  • Daniel Exley-Lawson

    Sales Executive

    With over 7 years’ experience in customer service, 5 at senior management level varying across retail, industrial and leisure. My experiences have led me to have a passion for a more purposeful career path, which has led me to Vivify.

    Embarking on a substantial fitness and a personal growth journey in recent years, coupled with my ability to improve bottom line growth in any business I’ve worked in means I’ve found the perfect place within Vivify, helping bring communities together improving their heath and wellbeing.

    "Happiest when spending time with my husband and our fur babies, fine dining with friends and hiking mountains – next stop Kilimanjaro!”

  • Felix Shumack

    Content Creator

    Over 15 years of experience working across a wide range of sectors and specialising in brand storytelling through purpose driven creative content.

    A visual storyteller with a wealth of experience creating both moving and still content for creative campaigns using the power of narrative to help brands connect with their audiences on a deeper, more meaningful level.

    Dedicated to sharing stories that inspire people to live fuller, healthier and more meaningful lives.

    “Happiest when exploring the Lake District fells with my wife and lunatic ridgeback after a few double espressos.”

  • Michael Brewster

    Technical Lead

    An accomplished Technical Lead with more than eight years of extensive experience in developing modern, scalable, user-friendly and high-performance cloud solutions.

    I'm passionate about bringing people together. I volunteer in a public organisation focused on community engagement by supporting and encouraging our local communities to thrive.

    I find it genuinely exhilarating to be developing a product with meaning. Vivify is an excellent fit for me - they share my values of community. We're going to deliver great resources for our communities to use.

    "Happiest when contributing to the positive impact technology can have on the lives and work of others."

Want to join us?

We’re always looking for talented people who are up for the challenge and relish the adventure.

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