Cookie Policy

Last updated: March 2026

This website uses cookies and similar technologies to distinguish one visitor from another, provide core functionality, improve performance, and enhance the browsing experience. Cookies are small data files stored on the device used to access this website.

Under UK data protection and e-privacy rules, cookies that are not strictly necessary require your opt-in consent. Consent must be freely given, specific, informed, and as easy to withdraw as to provide.

1) Types of cookies we use

a) Essential (strictly necessary)

These enable core features such as secure login, load balancing, fraud prevention, and remembering your cookie preferences. The website cannot function properly without them.

b) Analytics

These help us understand how visitors use and navigate the website (for example, which pages are most frequently visited and where users may encounter errors). We use this information to improve content and usability. Analytics cookies are only set after you consent.

c) Targeting & advertising

These record visits to pages and interactions with on-site content so that we can measure marketing effectiveness and deliver more relevant communications. Targeting/advertising cookies are only set after you consent.

2) Specific tools used on this website

PostHog (analytics & session recording)

Used to understand how visitors move through the site, which pages and features are used, and where people run into difficulty. PostHog also records a sample of browsing sessions as a replay, so we can see where a journey breaks down. Form fields and on-screen text are hidden before anything leaves your browser, and payment card details are never captured. If you are signed in, we send PostHog your email address and account type so activity can be linked to your account. This includes the pages you use once signed in to your account, such as your bookings and settings. Sessions where a member of our team is acting on your behalf are excluded from collection entirely. Our own staff accounts are collected but flagged, so their activity can be told apart from yours. Set only after consent.

Meta Pixel (advertising & measurement)

Used to measure marketing performance, optimise campaigns, and understand actions taken on the site after viewing our marketing. Set only after explicit consent.

Force24 (marketing automation & tracking)

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

• F24_autoID

• F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personId. If this is left anonymous it will be deleted after 6 months. Non-essential, first party, 1 year, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 1 year, persistent.

The information stored by Force24 cookies remains anonymous until:

• Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.

• A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 1 year unless they are deleted.

Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities.

Device & browser type and open statistics

All emails have a tracking pixel (a tiny invisible image) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference helps us identify who clicked an email for statistical purposes.

3) Third-party involvement

Some technologies we use are provided by third-party service providers. Where these providers place cookies or similar identifiers as part of the services we use on this website, those identifiers will only be set after you have given consent for the relevant category (for example, analytics or advertising).

4) Managing your preferences

You can accept, reject, or fine-tune non-essential cookies at any time via the on-site cookie settings. Most browsers also allow you to block or delete cookies. Blocking essential cookies may affect site functionality.

5) Updates to this policy

We may update this policy to reflect technical, legal, or operational changes. The “Last updated” date above shows when the policy was most recently revised.